Blue cross blue shield
LIVE FEARLESS
POSITIONS
Director
Cinematographer
Producer
Editor
Motion VFX Supervisor
Photographer
Blue Cross Blue Shield (BCBS) wants its members to live healthy lives. So they’ve included nutrition counseling as a benefit in most of its plans. To further educate members—and the public—BCBS partnered with Chef Vivian Howard and registered dietician Tracy Owens to create a series of 12 videos.
Some involve “recipe swaps” that teach people how to switch out ingredients in favorite recipes for a more nutritious (and delicious) alternative. Other aspects of this large-scale project involved promotional videos that highlight the nutritional counseling and other health education resources available to BCBS members.
“ “MOST OF MY EXPERIENCE HAS BEEN IN CINEMATOGRAPHY, SO HAVING THE ROLE AS A DIRECTOR WAS AN INCREDIBLE EXPERIENCE TO EXPAND MY KNOWLEDGE IN THIS DEPARTMENT.” ”
(Josh Woll)
CREDITS
CLIENT: BlueCross BlueShield
DIRECTOR/DP/EDITOR: Josh Woll
ADDITIONAL CAMERA: Eli-Wallace Johansson, Blaire Johnson, Will Gehrman
SOUND: Josh Stowe
GRIP+ELECTRIC: Jack Templer
HAIR+MAKE UP: Robbie Forest
POST PRODUCTION: JW Motion and Stills Inc.
VFX: Cristian Cardozo
BTS PHOTOGRAPHY: Baxter Miller
MOTION VFX
I was privileged to work closely with animator Cristian Cardozo for the promotional videos in this series, developing a unique look and style using parallax still imagery.
This approach, along with some live-action scripted components and a tight timeline, made this project very unique. The entire series was shot completely in two days, and we had about three months in post-production, adding to the challenging—and exciting—nature of this project.
But with an incredible team, overall great attitudes and a lot of patience, we were able to produce a solid product that is impacting the lives of individuals all over North Carolina.