Roles: Director, Director of Photography, Producer, Editor
Blue Cross Blue Shield (BCBS) wants its members to live healthy lives. So they’ve included nutrition counseling as a benefit in most of its plans. To further educate members—and the public—BCBS partnered with Chef Vivian Howard and registered dietician Tracy Owens to create a series of 12 videos. Some involve “recipe swaps” that teach people how to switch out ingredients in favorite recipes for a more nutritious (and delicious) alternative. Other aspects of this large-scale project involve promotional videos that highlight the nutritional counseling and other health education resources available to BCBS members.
Taking on the creative leadership role for this large project, I worked closely with my team, all talent and the creative group at BCBS to establish a focused environment that kept everything moving in the right direction. Ultimately, this was a great opportunity for me to wear multiple hats and ensure an outcome that exceeded the client’s expectations.
I was privileged to work closely with animator Cristian Cardozo for the promotional videos in this series, developing a unique look and style using parallax still imagery. This approach, along with some live-action scripted components and a tight timeline, made this project very unique. The entire series was shot completely in two days, and we had about three months in post-production, adding to the challenging—and exciting—nature of this project. But with an incredible team, overall great attitudes and a lot of patience, we were able to produce a solid product that is impacting the lives of individuals all over North Carolina.
CLIENT: BlueCross BlueShield
DIRECTOR/DP/EDITOR: Josh Woll
ADDITIONAL CAMERA: Eli-Wallace Johansson, Blaire Johnson, Will Gehrman
SOUND: Josh Stowe
GRIP+ELECTRIC: Jack Templer
HAIR+MAKE UP: Robbie Forest
POST PRODUCTION: JW Motion and Stills Inc.
VFX: Cristian Cardozo
BTS PHOTOGRAPHY: Baxter Miller