Dukes Mayo

Duke’s Mayo

Commercial promoting this iconic food spread

Role: Director of Photography (for Chef Vivian Howard component)

Project Description

This 30-second television and online spot featured Chef Vivian Howard and Richmond-based Chef Jason Alley endorsing a Southern favorite for professional chefs and home cooks alike: Duke’s Mayonnaise. Over the past 100 years, Duke’s has cultivated a vibrant history of commitment to family recipes, traditions, and authenticity.


“I’ve been able to work with various types of equipment over the years, using the Alexa Mini and Arri Master Primes on this production was a plus and allows my knowledge to be more expansive.”

The commercial combined enticing food shots with live-action filming of the chefs sharing their love for this iconic product. I was able to work with an amazing team on this project, including agencies Elevation LLC and SpangTV.



CLIENT: Duke’s Mayonnaise
AGENCY: Elevation LLC + SpangTV
DP: Josh Woll